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Selecting a Realtor

Your most important decision when selling your home is the selection of the person you choose to represent you.
The job of your Broker is to support you in selling your home with the best possible terms, and to aid you through the entire process.
Your Broker will explain the process of selling a home, and familiarize you with the various activities, documents and procedures that you will experience throughout the transaction.

Your Real Estate Professional should be:

  • Aware of the complicated local and state requirements affecting your transaction. 

  • Effective in multi-party, face-to-face negotiations. 

  • Highly-trained, with access to programs for continued learning and additional certifications. 

  • Resourceful in attracting the largest possible pool of potential buyers. 

  • Knowledgeable in the technology resources that facilitate the transaction.

  • Supported by professional legal counsel. 

Developing a Marketing Strategy

In order to sell your home quickly and on with the best possible terms, it's necessary to prepare your home for the market. This process includes:

  • Deciding when to put your home on the market. 

  • Establishing a strategic price based on recent comparable sales, local market conditions and your motivation to sell. 

  • Estimating probable net proceeds. 

  • Advising you on how to make your home more appealing to potential buyers. 

Marketing Your Property

  • Ordering a "FOR SALE" sign to be placed prominently on your property (it is your choice of course). Order

  • Installing a lock box to make it easy for agents to show your home(it is your choice of course). 

  • Submitting your home to the  Multiple Listing Service for immediate exposure to the real estate community. 

  • Arranging Sales Associates in the area to tour the home. 

  • Developing a flyer/brochure highlighting the features and benefits of your home. 

  • Promoting your home at the appropriate Association(s) of Realtors' for maximum exposure to other cooperating agents. 

  • Holding open houses when appropriate. 

  • Contacting your neighbors to promote the property. 

  • Advertising your property on our regular office schedule meetings. 

  • Featuring your property on our web site and 

  • Asking clients and colleagues if they know of possible buyers. 

Managing the Transaction

You'll appreciate having a strong advocate on your side during the transaction!

Negotiating the Offer

Your Broker will immediately present and explain all offers to you. You will be able to accept, reject, or counter any offer presented. During the negotiation process, your Broker will leverage their experience and skills to advocate your interests:

  • Reviewing the contract and obligations before you sign. 

  • Explaining how contingencies work. 

  • Defining legal disclosure requirements. 

  • Coordinate the offer process for "back-up" offers, if necessary. 

Throughout the negotiation, your Broker  will provide you with a professional, objective point of view; but the final decision of accepting an offer is yours.


After the Offer is Accepted

Once an offer is accepted, your Broker will manage all the details to make the process as stress-free and efficient as possible:
Staying in contact with the buyer's agent to ensure a smooth escrow. 

  • Following up on the progress of the buyer's loan. 

  • Monitoring all contingency removal deadlines. 

  • Assisting you if a conflict with the buyer arises. 


Finalizing and Closing the Transaction

When all of the conditions of the sales agreement have been met, you will sign your documents and closing papers at the title company. The deed will then be transfer to the buyer and you will receive you money..

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